Bajaj Electricals Limited (BEL) is a part of the "Bajaj Group" of India who are in the business of steel, sugar, two wheelers & three wheelers. Bajaj Electricals is well established in their range of products such as lamps & tube lights, luminaires, small household appliances, ceiling fans & table fans and turnkey engineering services. The company has been in existence for the last 60 years and has steadily grown and expanded its business both in domestic and international markets.

Bajaj Electricals has 20 branch offices and 4 regional offices spread in different parts of the country besides being supported by a chain of about 600 distributors, 2500 authorised dealers, over 60,000 retail outlets and over 200 service franchisees.
 

Business Units

Appliances
Fans
Lighting
Luminaires

Engineering & Projects

BEL today has five major business units comprising of lighting, luminaires, electric fans, home appliances, turnkey engineering projects. BEL's export activities are well supported through its International division. The Company has recently forayed into electric power generation through wind energy in its quest to reduce the depletion of fossil fuels and preserved the environment.

Total Quality Management (TQM) has taken roots in some important business processes of the Company. Few business units of the company have already received ISO Certifications while the other BUs are on the anvil to obtain the same. BEL has many technology tie-ups and collaborations with major international players, the details of which are given under business activities.

The ensuing pages detail further on the activities of the various business units.

 

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